The conclusion has come for seventh edition of Italian Taste Summitthe first event in Italy in the Wine&Beverage sector which proposes a model for the personalized internationalization of each manufacturer and the only 100% export-oriented format. The curtain closes on an edition that once again this year managed to attract numerous buyers and journalists from all over the world, who during three days met the 60 leading wine companies and participated in over 10 scheduled events.
The masterclasses were unique opportunities to explore territories with a unique vocation such as the Nahe Valley, with the Riesling vertical of the German winery Schlink Haus 1886 and the northern side of Etna by the Firriato Winery; to compare different terroirs, such as the tasting of four Pinot Noir produced in Burgundy,
Romania, Lebanon and Italy or to admire the strength and complexity of Supertuscans with the vertical tasting led by Tenuta Trinoro. The workshops, however, were interesting moments of discussion between national and international critics and of training for the participating wineries,
thanks to a rich schedule with important speakers: "Consumer Neuroscience, Neuroselling and Neuromarketing" was the theme of the speech by Vincenzo Russo, coordinator of the Neuromarketing Behavior and Brain Lab Research Center of the IULM University; Davide Gaeta and Luca Castagnetti, both professors at the University of Verona,
they dealt with “Strategies for the Development of Wine Businesses”; Saverio Biscaldi, lawyer and expert in agricultural, wine and agri-food law, dedicated his speech to wine tourism and the application of current legislative provisions in this matter and Guido Di Fraia,
founder & CEO of the Artificial Intelligence Laboratory “IULM AI LAB”, spoke about wine-innovation and emerging technologies for the vine-wine sector.
Joanna Mirò's guide to effective and tailor-made internationalisation
During the three days, new visions and guidelines emerged for those who work in the wine business: Joanna Mirò, host of the event, gives in an extreme summary a "guide" on entering all markets, and even more so in foreign ones, where the competition is very varied and impressive. These are guidelines to be adopted every time a wine company decides to expand outside its circle towards larger markets, be it the national one or even more so when talking about international competition.
“An exceptional edition of the Italian Taste Summit has just ended: excellent dynamics, a lot of business, everyone's passion and satisfaction was palpable. More than ever the effectiveness of our format is confirmed, always connected with the needs of consumers and players and capable of understanding the trends of international wine markets: this is how we foresee the possible directions of constant evolution and of anticipating the times by creating an ad hoc, pragmatic and functional format. I am grateful to all the partners present and honored by the trust of the players protagonists of this 3 days.
Special thanks to all the speakers who collaborated in the various workshops to give a new look at Italian wine, to Enomundus for the selection of foreign wines and to the wineries who led brilliant masterclasses with the presence of the Italian wine press"
That's how Italian is
From 2019 Italian
Taste Summit, “wine is business”, a business that grows the entire supply chain
national. The exclusive and unique format, conceived and staged
by the entrepreneur Joanna Mirò, it is the three days of records that for 7 years
connects a selection of Italian wine companies with dozens of buyers and
sector operators from all over the world, determined to bet and
invest in Italy. Italian Taste
Summit over the years it has generated more about
4 million turnover, over 160 on-site negotiations and 500 in-house negotiations
export after each edition, positioning itself as the third event of
internalization in Italy for importance in the Wine & Beverage sector e
unique export-oriented format with entry reserved for trade operators only
sector. Culture, tasting, training, business, partnerships, knowledge
mutual, exchanges, leisure & entertainment: these are the inputs
they drive Italian Taste Summit fin
since its birth and make it a concrete, solid and growing success
constant, year after year.
names from the world of wine such as Firriato, Badia a Coltibuono, Tenuta Trinoro,
Casale del Giglio and Cantina di Negrar took part in the event and also
small and medium-sized high-value family wineries such as Tenuta di Tavignano, La
Collina dei Ciliegi, Ronco del Gelso, Pietro Cassina, Antico Palmento e
The participating wineries competed with the most important ones
operators from USA, Canada, Russia, Japan, Hong Kong, Emirates
Arabs, Mexico, Brazil, Germany, Belgium, Luxembourg, Great Britain, Ireland,
Denmark, France, Poland, Hungary, Poland, Czech Republic, Slovakia,
Sweden, Estonia, Kazakhstan and Romania.
The great woman
of the Italian Wine Business: Joanna Mirò
Italian Taste Summit is the point of reference for
the tailored made internationalization of Italian wine and was born in 2019 from
an idea by Joanna Mirò. Economist, marketer, broker and owner of the namesake
brand and CEO of the Wine Global Aspect group, Joanna has been dedicated to the
world of wine and the constant deepening of specific knowledge of
Italian food and wine world. The passion and curiosity dedicated to
discovery of small wineries, native vines and technologies
of rare and ancient production have made Joanna the Ambassador of Made wines
in Italy in the world,
distinguishing itself for its profound knowledge of the processes
management of wine-growing businesses and expertise in the positioning of
brand in foreign markets, collaborating with the most important Italian brands and